Google Display Network - Web SoCal

Google Display Network

What is Google Display Network?

Google AdWords is split into two networks, the Search Network and the Display Network. When advertising on the Search Network, businesses place text ads in the search engine results. On the Display Network, businesses instead place display ads on a huge network of sites across the internet.

What is AdWords remarketing?

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.

How much does Google Remarketing cost?

The price tag for remarketing is much lower than a standard pay per click search campaign. While a Google PPC search ad could have an average cost per click of $2-$3, a remarketing ad has an average cost of $0.25-$0.60.

How does remarketing works?

Ad retargeting is a powerful form of Google advertising, allowing advertisers to target and remarket to specific audiences who have visited their site. Get your existing AdWords account evaluated with the AdWords Performance Grader. Create high-performing PPC campaigns with WebSoCal team.

What is the difference between remarketing and retargeting?

The biggest difference between retargeting and remarketing is the strategy that’s used to reach potential customers who have left your website without making a purchase. While retargeting typically relies on cookies dropping ads, as described in the explanation above, remarketing usually uses email.

What is retargeting in marketing?

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.