Marketing Automation

With over 10 years of experience

At Marketing Automation service, we will work along the way with you to create your digital marketing automation strategy and manage marketing automation operations: automate repetitive marketing tasks such as email marketing, SMS, lead generation and nurturing, customer segmentation, and analytics. You set the business goals and we nurture and bring you new customers.

By using a marketing automation service, you can streamline your marketing efforts, increase efficiency, and save time and resources. You can also personalize your marketing efforts, providing relevant content to the target audience at the right time, leading to better engagement and conversions.

We are here to help you achieve this goal.

WebSoCal Builds Custom Marketing Automation Workflows

WebSoCal specializes in building powerful, scalable marketing automation workflows tailored to your business goals. Whether you’re launching a new campaign or optimizing your customer journey, we develop solutions that drive engagement and streamline communications – including real-time automation journeys that respond instantly to user actions.

We build workflows on a:

• Daily, weekly, or monthly execution schedule
• One-time or ongoing campaign basis
• Platforms of your choice, including:
  • Salesforce Marketing Cloud (SFMC)
  • Adobe Journey Optimizer (AJO)
  • HubSpot
  • MailChimp

From audience segmentation and trigger-based emails to dynamic content and behavior-based journeys, WebSoCal builds the automation infrastructure your brand needs to thrive.

WebSoCal Manages Your Marketing Automation Programs

Already have automation in place? Let WebSoCal take over the complexity of management – ensuring your real-time automation journeys stay responsive, efficient, and high-performing across every touchpoint.

Our management services include:

• Scheduling, deployment, and performance monitoring
• A/B testing and ongoing campaign optimization
• Real-time journey monitoring and enhancements
• Data integration, audience segmentation, and list hygiene
• Reporting dashboards with actionable insights
• Expert support for:
  • Salesforce Marketing Cloud (SFMC)
  • Adobe Journey Optimizer (AJO)
  • HubSpot
  • MailChimp

With WebSoCal, your automation programs are always aligned with your customer lifecycle – delivering the right message, at the right time, in real time. Here is one of the samples of an automation journey.

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses manage and automate their marketing efforts across various channels such as email, social media, mobile, web, and advertising. It is a part of the larger Salesforce ecosystem and is designed to help businesses create personalized and engaging customer experiences at scale.

The Marketing Cloud platform provides a wide range of features, including email marketing, social media management, mobile messaging, digital advertising, and customer data management. The platform allows businesses to create targeted campaigns, automate workflows, and track customer interactions and behavior to improve their marketing strategy.

One of the key benefits of Salesforce Marketing Cloud is its ability to integrate with other Salesforce products, such as Sales Cloud and Service Cloud, providing a complete view of the customer journey from marketing to sales to service. The platform also integrates with a wide range of third-party applications, allowing businesses to connect with their existing marketing tools.

Salesforce Marketing Cloud offers various pricing plans based on the number of contacts and the features required. The platform is used by businesses of all sizes and industries, including B2B and B2C companies, non-profits, and government agencies, to effectively reach and engage with their target audience.

Other Services

Marketing Automation, Search Engine Marketing (SEM/PPC), Web Analytics, Web Design and Development, Website Management Services.

Contact Us Today

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Technical support includes: Website maintenance, back-ups, hosting, emails, digital asset storage.

Website updates and upgrades on a regular basis to meet the latest software’s requirements and search engines.

All websites we created are mobile-friendly and all meet requirements with search engines for the best of SEO performance.

Search Engine Optimization includes on-page, off-page optimization, back-links’ strategies, local directories.