On-page Optimization doesn’t have to be tedious or complicated. A lot of posts have been written to address this topic.
Elements that add value to your site, such as internal links, are very important.
You control 100% of what happens within your site.
That’s why Google pays attention to your web pages and measures the engagement, bounce rate, retention rate and social shares.
The foundation of an effective SEO campaign is what happens in-house (on your site). In other words, pay attention to how you target your keywords, which anchor is used to link internal pages, meta tags, etc.
This on-page optimization chart below will show you all factors you need to do:
Improving Your First Impression: Website Redesign in Orange County 
