Search Engine Marketing Service - WebSoCal, Inc.

Search Engine Marketing

Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google AdWords, Facebook, and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search keywords or queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads or Google Merchants) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

WebSoCal offers PPC campaigns setup and management to boost your online sales, protect your brand name that can accommodate everything from large scale campaigns to more limited and budgets.

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Website Design & Re-design
Web Development
Search Engine Optimization - SEO
Search Engine Marketing - SEM


We have been working with business owners and individuals since 2006 providing unique, professional websites at affordable prices.

WebSoCal has more than a decade of experience in Web design and development. These experiences are rooted in smart design, embody clear vision, and are backed by the right technology for your right solutions.

We know exactly what Google and other search engines want, so we can help your website get ranked on top of your competitors.