According to Google: The Search Console reports in Analytics provide information about the performance of your organic-search traffic. You can see data like user queries (keywords) and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and e-commerce conversion rate. This combination of data helps you optimize your site for the most profitable traffic.
Dimensions and metrics in Search Console:
The reports include the following Search Console and Analytics dimensions and metrics:
Search Console in Google Analytics
Dimensions
- Query/Keywords
- Landing Page
- Country
- Device Category
Metrics
Acquisition
- Impressions (Search Console)
- Clicks (Search Console)
- CTR (Search Console)
- Average Position (Search Console)
- Sessions (Analytics)
Behavior
- Bounce Rate (Analytics)
- Pages / Session (Analytics)
Conversions
- E-commerce Conversion Rate (Analytics)
- Transactions (Analytics)
- Revenue (Analytics)
