Search Engine News

Search Engine News

December 23, 2015

Google Search Results Page

It is important to understand the anatomy of a search result page. Paid Ads AdWords Top AdWords Side Product Listing Ads / Google Merchants Google Map […]
November 23, 2015

Rich Snippets

With rich snippets including structured data markup in web content helps Goolge algorithms better index and understand the content. Some data can also be used to create […]
November 23, 2015

Facebook Pulls Ahead of Google In Referral Traffic

In its quarterly Authority Report, Parse.ly looked at referral traffic to the 100 top news sites, as ranked by comScore and Alexa. From May through July, 43 […]
November 20, 2015

Is your website mobile-friendly?

It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such an important topic, that in its latest algorithm update, Google […]
November 5, 2015

Quality Scores – Google AdWords

Think quality! Quality defines everything at AdWords, from how much you pay to how your ads perform. AdWords uses a formula called Quality Score to measure your ads’ quality and rank […]
August 15, 2015

PPC and Ads Terms

Ad Exchange: A sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction […]
May 23, 2015

The Local Search Ecosystem

The local ecosystem is a tangled web. It includes three types of main players in this complex structure: Major data providers – data aggregators: Infogroup, Acxiom, […]
November 23, 2014

Average click-through rate – CTR

From many different research, below are some good click-through rate (CTR) targets, depending on ad position, for some 7+ Quality Scores: Average CTR position 1: 6%+ […]
October 21, 2014

Things should know before getting started with Online Marketing

The good news is that Internet marketing has rapidly grown and offers a broad array of opportunities for small and large businesses. From the previous introduction […]