Off-page Optimization Techniques - Web SoCal

Off-page Optimization Techniques

In today’s digital marketing, the public determines how relevant and useful your content is. And, Google uses the off-page factors to gauge the authority and value of your content pages.

Generally, you can’t control what happens outside your site. For example, you don’t control who links to you and you don’t control the quality of sites that choose to reference your work.

But, if you’re smart, you can use off-page SEO techniques to build a solid brand online and increase organic traffic.

According to Chris Ainsworth, the 5 proven off-page SEO strategies that work well are:

  1. Build and engage a raving community through social media
  2. Expose your business and take advantage of local
  3. Instill brand confidence through business reviews
  4. Promote local citation and Name/Address/Phone (NAP) consistency
  5. Link building through: blogging, guest posting, competitor link analysis, blog outreach & networking and dofollow blog commenting.