In addition to web page optimization for search engines, it is also important to optimize your site’s home page for customers in order to make sure it functions efficiently.
- Make sure your home page builds credibility and directs consumers to the most important parts of your site.
- Target your most competitive keyword phrase with the home page or with a page that is directly linked to from the home page.
- Link to the major theme pages from your home page.
- Link to your home page from every page of your site. Include your site name and/or the home page’s primary keyword phrase in the text links pointing to it.
- If you think your site is being filtered out of the search results for being too focused on a word or phrase, you may want to make the link to your home page just say something like “home”.